While every pub has to decide its service style and focus staff training on delivering high standards, I like to think that good pub staff understand the essential difference between a pub and a restaurant. That’s important because, in pricing terms, it seems the line is becoming more blurred. The average price of a three course meal on a pub menu is now £18.67, compared to a £20.66 average in restaurants.
The figure comes from the latest Menurama survey, which looks at the prices being charged on menus across a range of sectors, from noodle bars to burger joints, as well as pubs. It reveals that while the average price of a main course in a pub has risen by a sharp 10.7% year-on-year, the average price for main course in a restaurant has fallen by 3%.
While pubs and restaurants are rapidly moving closer together in terms of price, the Menurama figures also show that pub food classics are growing in popularity in the wider eating out market:
- Rib eye and sirloin steaks are featuring more frequently on menus
- Traditional roasts - beef and chicken - are becoming more popular, showing how important the Sunday lunch session has become to many types of restaurant.